Microsoft has expanded its Game Pass subscription service to Amazon's Fire Sticks, aiming to reach beyond the Xbox ecosystem. A newly announced bundle includes the Fire Stick TV 4K Max, an Xbox Controller for Series X/S, and a month of Game Pass Ultimate for new subscribers. This move allows users to access Xbox's game library via cloud streaming on compatible TVs or PCs for about $80, or with the base Fire Stick for $60, making it an attractive deal for newcomers to Xbox.
Fire Sticks and similar devices like Roku are increasingly popular household items, serving as cost-effective alternatives to aging smart TVs. The bundle offers not only access to games but also enhances media capabilities, appealing particularly to those seeking a new entertainment setup. However, accessing Game Pass games through cloud streaming may present limitations in visual quality and game selection, which could impact user experience despite technological enhancements like Wi-Fi 6E support on the 4K Max model.
While the deal provides a compelling entry point into Xbox gaming for new users, existing console owners might find the cloud-only access less appealing. Nevertheless, it represents a strategic move by Microsoft to broaden its gaming audience and integrate seamlessly into diverse home entertainment setups.